Thank you, to each and every one of you who wrote to the Advertising Standards Agency (ASA) about David Wimble‘s (pictured) claim that the Looker website online received over 300,000 views per month. It did not. It has not and it never did.
ASA wrote to you and said “Having now reviewed the ad in light of your complaint, we think you have a valid point and we will instruct the advertiser to amend the ad.
If the advertisers don’t co-operate with us, we may have to think about other ways to resolve your complaint, including conducting a formal investigation that involves the ASA Council. If that happens, we’ll contact you again.”
We note that on Tuesday the 23rd Jan ASA wrote to many of you and said: “The advertiser has pushed back on our decision here so I will be referring it on for further investigation. Either I or one of my colleagues will contact you again in due course with more information regarding the issues raised in your complaint.”
The next day Wednesday the 24th Jan ASA wrote again to many of you and said “We understand that this text has since been removed. Given that this ad has been correctly amended we have no grounds for further action on this occasion and we will proceed to close this case.”
Finally we’d like to end with Mr Wimble’s company, Marsh Media Ltd. We note from the accounts filed at Companies House on the 15th August 2017 that it is £6,590 in debt.
Mr Wimble’s fictitious statement about 300,000 people, has been dealt with by ASA and Mr Wimble has been found wanting. His poor judgment on who he might promote on his Twitter Feed, in our humble opinion and his company is according to Companies House in debt. However, with all of these facts before you and him, will Mr Wimble continue to live in a land of make believe? We’ll leave you to decide that.
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